The People Behind Your Next Connection
CareToMarket was founded on a simple premise: healthcare companies deserve a growth partner who understands their industry and can connect them with the right people.
From Healthcare Insiders to Sales Partners
CareToMarket was born from firsthand experience in the healthcare industry. Our founding team spent years watching brilliant healthcare solutions struggle to find their market — not because the products weren’t good, but because the sales effort wasn’t there.
Building a consistent pipeline of healthcare prospects takes time, industry knowledge, and ongoing outreach. We built CareToMarket to help companies make those connections without building an entire prospecting team in-house.
Today, CareToMarket helps clients identify prospects, start conversations, and make qualified introductions. We use your CRM, attend industry events on your behalf, and help host networking events that put your team in front of healthcare decision-makers.
Meet the Team
CareToMarket is led by seasoned sales professionals who combine decades of industry experience with a passion for helping healthcare companies grow.
David Conley, CRCR
Founder
David Conley is an enterprise sales leader and Certified Revenue Cycle Representative with extensive experience in healthcare technology, patient engagement, and revenue cycle management. His career includes sales and leadership roles at Radiant Healthcare, Jindal Healthcare, Knack Global, Smart Source, RevSpring, and Change Healthcare. He combines healthcare fluency with consultative selling, team coaching, and experience navigating complex enterprise buying decisions.
As CareToMarket’s Founder, David brings an RCM-focused perspective to prospecting, understanding provider needs, developing qualified opportunities, and introducing the right decision-makers to clients. His experience connects outbound outreach with email campaigns, webinars, channel partnerships, and healthcare events.
Career Highlights
"Without a doubt Dave is one of the finest managers I have ever worked for. Perfect balance of motivation and support with his sales team. He is a dedicated, results-driven sales leader and positive individual." — Clif Causey, Director of Business Development
Eric Byrne
Co-Founder
Eric Byrne is a creative problem solver and seasoned sales leader with over 15 years of industry experience spanning wholesale, product development, and brand building. A Detroit native now based in Orange County, CA, Eric has built his career on forging strong relationships, revitalizing brands, and driving strategic growth across multiple channels.
Eric brings a relationship-first approach to CareToMarket: clear market positioning, targeted prospecting, persuasive presentations, and consistent follow-through. His background in sales forecasting, trade shows, and multi-channel expansion supports clients looking for a coordinated sales and marketing presence — from the first introduction to a lasting account relationship.
Career Highlights
Career highlights reflect prior roles described in each leader’s résumé, not CareToMarket client results or guarantees of future performance.
To help healthcare companies reach the right decision-makers through targeted outreach, networking, and qualified introductions.
What Drives Us Every Day
Results-Driven
We focus on qualified prospects, meaningful introductions, and meetings booked, with clear reporting on every opportunity we create.
Healthcare First
We’re not a generic sales agency. Every team member is trained in healthcare terminology, buyer personas, and industry dynamics.
Integrity & Transparency
No hidden fees, no inflated metrics. You see every call, every email, every deal stage in real time through your own CRM.
Speed & Agility
Healthcare moves fast. We onboard in 48 hours, adapt to market changes quickly, and iterate on messaging based on what’s working.
Partnership Mindset
We don’t just work for you — we work with you. Regular strategy sessions, feedback loops, and collaborative goal-setting.
Continuous Improvement
We review performance data weekly, refine talk tracks monthly, and invest in ongoing training to keep our reps at the top of their game.
